New Product Development (NPD)
New Product Development (NPD): A Landmark Year for Complementary Medicines 2025 marks a pivotal year for the complementary medicines industry, driven by robust new product development (NPD) and sustained industry growth. Currently, the Australian complementary medicines market is valued at an impressive $6.2 billion annually. Consumer engagement is at an all-time high, with approximately 75% of […]
New Product Development (NPD) for 2025
New Product Development (NPD) for 2025 By Dr Brad McEwen PhD, MHSc, MPH, BHSc CMG Head of Products and Innovation 2024 marked a significant period for the industry, characterised by substantial new product development (NPD) and overall industry growth. At present, the Australian complementary medicines industry is valued at an impressive $6.2 billion annually. There […]