New Product Development (NPD)
New Product Development (NPD): A Landmark Year for Complementary Medicines 2025 marks a pivotal year for the complementary medicines industry, driven by robust new product development (NPD) and sustained industry growth. Currently, the Australian complementary medicines market is valued at an impressive $6.2 billion annually. Consumer engagement is at an all-time high, with approximately 75% of […]
Dr Brad Presents at the CMA Innovation Day
CMG’s Dr Brad Presents at the CMA Innovation Day Dr Brad’s presentation provided an examination of the profound influence that complementary medicine is having on the future landscape of healthcare and wellness. He emphasised several critical areas of health conditions, such as mental health, musculoskeletal health (e.g. arthritis), and cardiometabolic health. He highlighted various nutrients […]
New Product Development (NPD) for 2025
New Product Development (NPD) for 2025 By Dr Brad McEwen PhD, MHSc, MPH, BHSc CMG Head of Products and Innovation 2024 marked a significant period for the industry, characterised by substantial new product development (NPD) and overall industry growth. At present, the Australian complementary medicines industry is valued at an impressive $6.2 billion annually. There […]